A few short years ago, Alaska Stock put out our direct mail piece titled "Alaska: Discover White Space Road Trip." This was our version of the journal motif complete with coffee stains, taped in photos, scribbles and doodles, funny commentary, receipts, postcards, etc. all made to look like someone's personal account of their trip in Alaska.
Imagine our surprise to recently discover Hewlett Packard's latest direct mail piece titled "Mike's Photo Journal" that is made to look like a homemade journal complete with pieces of tape, coffee stains, taped in photos, scribble, and other signs of wear and tear.
Although the journal theme can be argued to have been around for quite some time in the design world, these two pieces are SO similar that it is hard to deny our creative influence over HP's design team! We're talkin' coffee stains and grease stain effects that are almost exactly in the same placement and have the same look! The handwritten font is also strikingly similar. Ok, there is one difference: we used duct tape and they opted for masking tape. Go figure!
We'll take it as a compliment...and be happy that our direct mail pieces are making it around the advertising world. Thanks HP!